BABY ACCESSORIES WEBSTORE

The global baby products market is expected to witness a compound annual growth rate (CAGR) of 5.5% from 2018 to 2025 owing to increased female working population resulting in higher demand for ready-to-use items per Grand View Research, Inc.

;

The Project

After dedicating weeks of research, we decided to test out the growing e-commerce baby industry by building a niche Shopify webstore. We took a deep dive analysis into the current competition, in-depth keywords, Google search terms, and thoroughly analyzed our targeted personas. Learn more below.

Gross Revenue

%

Raised ROAS

Number of products

The Challenge

A highly competitive e-commerce landscape of baby products was immediately seen as we dived into Google trends and keyword analysis. Since we were going to advertise specially within the Google platform we needed to handpick each product and determined our margins and CPC rates. When then needed to partner with specific platforms to help drive social proof and customer loyalty within our selected baby electronic products.

Website SPEED OPTIMIZATION

Our webstore speed performance was one of our top priorities, especially when there is so much online competition. Simply put, we don’t want our consumers to wait forever until the page loads.

The Conclusion

Proven hands-on experience within a highly competitive baby e-commerce market while achieving sales growth and building brand awareness through paid and organic traffic.

Created Google Ads strategy that generated $30k+ revenue and over 32% sales growth in less than 3 months. Raised ROAS to over 7.5, when the average across all industries is 2.87.

Increased e-commerce conversion rate by over 90% while decreasing ad spend by 13%.

Customer’s included government, local hospitals and urgent care organizations across the USA.

%

Decreased ad spend

%

Sales growth in less than 5 months

%

Increased conversion rates

What Was Delivered

Custom Branding

Logo development and style guide for specific branding within the baby industry

Website Development

Built, launched and fully optimized a 1,000+ product webstore

Digital Advertising

Optimized daily Google paid ads to lower ad spend and increase conversion rates.

Social Proof

Aligned ourselves with industry champions to help bring credibility to our products and showcase the loyalty from our fanbase.

Want a project
like this?

Contact me in the form bellow. The discovery phase, connecting with you and your brand, is a crucial part of our engagement. First, and foremost, I listen so I can better understand your vision. Then, I share my experiences and philosophy. Together, we dream big. Are you ready to take your brand to a new level of success? Let’s talk.

My unique background, discipline and philosophies drive me to create success for my clients in ways they never imagined.