Work / Scott Living
Partnerships ยท Co-branded with HGTV's Scott Brothers
Scott Living by Drew and Jonathan Scott, on Fine Art Canvas
The problem
Fine Art Canvas wanted to stand out in a crowded art category, and Scott Living, the home brand of HGTV's Drew and Jonathan Scott, wanted an exclusive collection of affordable canvas prints that matched its brand. The partnership had to feel like Scott Living, not like a retailer's page, and the Scott team gave us only a limited set of marketing assets to work from.
What I did
- The proposal. I wrote a website mock-up and proposal with three placements: a home page banner, a featured artist page with original content and video, and a top banner on a dedicated Scott Living product page.
- Staying on brand. With limited assets from Scott Living, I followed their branding guidelines for copy and images and used their own words about home, family and quality.
- The collection. A curated set of about 45 products handpicked by the Scott Brothers, with Scott Living in every product name and description, pending their approval.
- Content and video. Original content and video built to drive awareness and convert shoppers, including the Scott Living spots, shot and shipped on time through the Scott team.
- Landing it everywhere. The work landed on our site and social channels and in their magazine, and the Scott Brothers announced the collection on their own site.
The result
How this was measured: from the partnership deck. For context, one 2026 agency benchmark treats 8% to 15% monthly net list growth as a healthy target (Darkroom, Email Benchmarks 2026). That is a target, not an industry average. My +421% came within about six months. At that benchmark, six months of growth compounds to roughly 59% to 131%.
How this was measured: from the partnership deck.
How this was measured: from the published pages.