Crystal Art Gallery (CAG): a 10-brand art and decor company
$15M to $39M
revenue growth across 10 brands
Read the caseWork
The work, result first.
Full cases first, then smaller projects. Each opens with the number, then the story. Looking for the creative side? See the creative and video work. For the mission-driven work and how I give back, see giving back.
Flagship result
$15M to $39M
revenue growth across 10 brands at Crystal Art Gallery, a B2B and B2C art and decor company.
Read the case$3.1M a yearlifecycle revenue at 38x ROI
5-yearUber and Uber Eats contract, won by RFP
350+ officesserved by a website and search program I led marketing for
B2B and enterprise
Account-based marketing, pricing and enterprise sales enablement
What I bring to a B2B company: marketing that wins named accounts.
Read the case5-yearUber and Uber Eats contract, won by RFP with a marketing-led pitch
13,713 mealsprovided to children in need through KPMG's 2023 holiday gifts
B2C and e-commerce
Lifecycle, retention, conversion and paid social
What I bring to a consumer brand.
Read the case$3.1M a yearat 38x ROI from email, SMS, loyalty and referral
$515Krevenue on a $150K webstore test
7.5 ROASagainst a 2.87 industry average
Lifestyle and apparel
Brand, drops and culture
What I bring to an apparel or lifestyle brand.
Read the case$155,897online sales from a Hypebeast launch campaign, on a $13,850 project
+286%store revenue after an art convention
Comp10an NBA star's apparel brand partnership
Scott BrothersHGTV partnership: +421% list growth, +22% brand awareness, a magazine feature
Comp10an NBA star's apparel brand: co-branded partnership, run on the ground
Red Bullartist-lounge activation at Life is Beautiful
Events and experiential
Corporate conferences to local culture
From global company conferences to community festivals.
Read the case15% to 35%yearly conference attendance growth after video and marketing were added (my estimate)
Life is BeautifulRed Bull artist-lounge activation inside a major music festival
+286%store revenue after a convention booth
Brand and video
Identity, creative and film
Brand systems and video that give a company a point of view.
Read the case6 conceptslogo redesign, taken to finalists
$300K+website and search program for 350+ sales offices
38.4Mviews for a nonprofit's social video
Mission-driven
B Corp, nonprofit and association marketing
Marketing with a mission, from a certified B Corp to two nonprofits.
Read the case$1.18Mdonated to charity in 2022 by the B Corp I marketed
64active cause partners at that B Corp
38.4Mviews for the ManKind Project's social video and podcast clips
Email, SMS and loyalty for Los Angeles apparel and lifestyle brands
$3.1M a year
at 38x ROI from email, SMS, loyalty and referral
Read the caseABM and enterprise wins: Uber, Uber Eats and KPMG
5-year
Uber and Uber Eats contract, won by RFP
Read the caseScaling websites and search to a 350+ office sales network
350+ offices
live on a $300K+ website and search platform I was marketing lead on
Read the caseFarmers Market Hawaii Apparel (FMHI): Hypebeast, Red Bull and Life is Beautiful
$155,897
in online sales from a Hypebeast launch campaign, on a $13,850 project
Read the caseMarketing with a mission: the ManKind Project, HAWOCC and a B Corp
38.4M
views for the ManKind Project's social video and podcast clips, built on a very tight nonprofit budget
Read the casePrototypes: a gifted film for a Los Angeles nonprofit
1 film
directed and produced as a gift for a sub-agency of HealthRIGHT 360
See the projectSmart Money Hawaii: two films and a website redesign for a mortgage lender
2 films
directed and produced for a Hawaii mortgage lender serving veterans and military families, plus a full website redesign
See the projectLife is Beautiful: an artist-lounge activation with Red Bull
About 40%
of the roughly 1,000 artists and VIP guests in the hospitality area reached with the brand, with Red Bull as the partner
See the projectScott Living by Drew and Jonathan Scott
+421%
email and SMS list growth, +22% brand awareness
See the projectComp10, an NBA star's apparel brand, on the ground
Co-brand
I led the partnership and helped run its booth. Still active today. Results are confidential.
See the projectConferences and video for a 350+ office network
15% to 35%
yearly conference attendance growth after adding video and marketing (my estimate)
See the projectSilent Stage Gallery: an art convention, then a holiday season
+286%
store revenue year over year
See the projectTwo online stores, built and run on paid social and Google Shopping
$515K
revenue in a 4-month paid social test at $0.28 per click, plus a 7.5 ROAS Google Shopping store
See the projectVandal Kimonos: a four-month collection launch
+12%
net revenue on the same quantities, with 33% lower production and 45% lower media costs
See the projectBuilding an MMA fighter's brand
1 plan
to own his name online: search, a branded website, social and film
See the projectMy Magic Carpet: the focus groups that shaped the launch
3 groups
of pet, rug and RV owners, found and vetted by me, who chose the product over its biggest competitor on price
See the projectMy Magic Carpet: animated and live-action spots
5 spots
aired as ads and on TV, produced and led
See the projectWebsites I helped build
The same craft across very different audiences: corporate and SaaS sites for B2B, and stores and service sites for consumers. Custom WordPress and Shopify builds.
B2B and corporate
B2C, finance and e-commerce
